The Hola Creative Brand Quiz Welcome to the funnest quiz in the land fPour a marg, grab some snacks and get comfy. We're about to get verrrrrryyyyyy acquainted, mate. What's your full name? * And your preferred name if that's something else (spoiler alert: I'm not a Joanne). First Name Last Name What's your postal address? * Address 1 Address 2 City State/Province Zip/Postal Code Country What's your business name? * First up, tell me everything about your biz! How you started and when, the story behind your biz name, challenges, achievements, milestones, your life behind the scenes, write me a freaking novel, mate. * Is your business product-based, service-based, or both? * Products Services Both Neither If you're product-based, tell me about your products. Where and how they're made, what's so good about them, how will people feel when they buy and use them? If you're service-based, what pain points are you solving? How do you make someone's life easier? How would you explain your business to a friend in 30 seconds? What *exactly* do you do? * What do you believe is your unique selling point? Why should someone choose your product or service over another? * Ok, let's talk brand! What's your brand's mission? Think about what your brand stands for, what you want it to be known for, and what it has to share with the world. * How would you describe your brand's personality to a mate? * Are there any particular words or sayings you dislike or that can't be used for some reason? How do you want your copy to feel and sound? * Cheeky, fun, full of personality Professional but conversational Classy, desriptive, evokes emotion Something else Are there any particular brands whose tone of voice you love? (doesn't necessarily have to be in the same industry) * Who/what inspires you and why? * What shits you the most when writing for your business? * When writing for your business, do you refer to yourself/ the brand as... * I/me We/us Third person (pls don't tick this, you psychopath) Is this a real question? And what about your customers? Do you greet them in a specific way? i.e. hey guys, hey you, hey baby, how you doin'? * Write me an example Instagram caption for your brand. Don't worry about spelling or grammar, no one cares. Just wing it. * If your brand was a celebrity, who would it be and why? * If your brand was a drink, what would it be? * Punchy marg Healthy af kombucha Motivating long black Pint of pale ale Boujee pink lemonade If this project is part of a re-brand or change of messaging, what's different about your brand now and why the change in direction? What age is your ideal customer or client? * Under 18 18-25 25-39 40-59 60+ What problem/s do you solve for them? * And how do these legends find you? * Social media Facebook groups Google Paid ads Word of mouth Other Is there anything else I need to know about them? What do they love? What are their pain points? * What's their biggest objection when considering buying from you or investing in your services? * Cost Why me? They don't understand the value or how it works They don't know how fabulous I am because I struggle to communicate it What's the most important thing you want them to know about you and what you offer? Like, what's that one thing that'll persuade them that you're their unicorn? * And finally, what's your favourite cocktail? * Margarita Espresso martini Pornstar martini Mocktail Cheers, legend!
